Privacy policy
Privacy Policy
Safe Summer (safe-summer.com)
Last updated: June 12, 2026
1. Introduction
Safe Summer ("we", "our", or "us") operates the online store at safe-summer.com. We are committed to protecting your personal data and your rights under the General Data Protection Regulation (GDPR) and applicable Dutch law. This Privacy Policy explains what personal data we collect, why we collect it, and how we use it.
2. Who We Are
Safe Summer is a company registered in the Netherlands. If you have any questions about this policy or our data practices, please contact us at:
Email: support@safe-summer.com
Website: https://safe-summer.com
3. What Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Data You Provide Directly
• Name and contact information (email address, phone number, shipping address)
• Payment information (processed securely via Shopify Payments; we do not store card details)
• Order history and purchase details
• Communications you send to us (e.g. support emails)
3.2 Data Collected Automatically
• IP address and browser type
• Pages visited, time spent, and referring URLs
• Device and operating system information
• Cookie data (see Section 8 below)
4. Legal Basis for Processing
We process your personal data on the following legal grounds under GDPR Article 6:
• Contract performance: to process and fulfill your orders
• Legal obligation: to comply with tax, accounting, and consumer protection law
• Legitimate interests: to prevent fraud and improve our services
• Consent: for marketing communications and non-essential cookies (you may withdraw at any time)
5. How We Use Your Data
• To process and deliver your orders
• To communicate with you about your order or support requests
• To send promotional emails if you have opted in
• To comply with legal obligations
• To detect and prevent fraudulent activity
• To improve our website and product offerings
6. Data Sharing and Third Parties
We do not sell your personal data. We may share it with the following categories of third parties:
• Shopify Inc.: our e-commerce platform provider, which stores and processes order data
• Shipping carriers: to deliver your order (name and address only)
• Payment processors: to handle transactions securely
• Analytics providers: such as Google Analytics (anonymized data)
• Public authorities: if required by law or court order
All third parties are contractually required to handle your data in compliance with GDPR.
7. International Data Transfers
Some of our service providers (such as Shopify) may transfer and store data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as EU Standard Contractual Clauses, to protect your data.
8. Cookies
We use cookies and similar tracking technologies to operate and improve our store. These include:
• Essential cookies: required for the store to function (e.g. shopping cart, session)
• Analytics cookies: to understand how visitors use our site (e.g. Google Analytics)
• Marketing cookies: to show you relevant ads, only with your consent
You can manage cookie preferences through your browser settings. Withdrawing consent for non-essential cookies does not affect the lawfulness of prior processing.
9. Data Retention
We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Order data is typically retained for 7 years to comply with Dutch tax obligations. Marketing consent data is retained until you withdraw consent.
10. Your Rights Under GDPR
As a data subject in the EU/EEA, you have the following rights:
• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your data ("right to be forgotten")
• Right to restriction: request that we limit processing of your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: at any time, without affecting prior lawful processing
To exercise any of these rights, please email us at support@safe-summer.com. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.
11. Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our store is hosted on Shopify, which maintains industry-standard security certifications including PCI DSS compliance.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at our website. We will notify you of material changes by email or a prominent notice on our website.
13. Contact
For any questions or concerns regarding this Privacy Policy, please contact us at support@safe-summer.com.